Standard Website and Email Banner Ad Specifications

• Leaderboard

Size: 728×90 pixels
Max file size: 50k
Max animation time: 20 Seconds

• Wide Skyscraper

Size: 160×600 pixels
Max file size: 50k
Max animation time: 20 seconds

• Medium Rectangle

Size: 300×250 pixels
Max file size: 50k
Max animation time: 20 seconds

• Standard Banner

• Pre-roll / Mid-roll Video and Companion Ads

Pre-Roll / Mid-Roll Video
Length: 15 seconds
Frame Rate: 29.97 FPS
Video Format: Submit full-frame uncompressed video as a Quicktime .mov file
Video Codes: DV / DVCPro NTSC (DV25) or DVC Pro NTSC (DV50)
Audio Codecs: Integer Big Endian - Stereo 16bit 44.1 or 48 KHz Sample Rate

Submit Video As It Should Play:
The file should include only the ad (15 seconds) and not require any editing or clipping before transcoding (no bars/tones, slates, etc.).

Please provide an FTP address for access to the file Companion Ad Format:

Please submit:
1. 300×250 .gif .gif cannot animate more than 15 seconds.
• Needs to include “collapse” text or ‘X’ button (we can build in, if necessary), unless the ad will not be expandable

2). 300×60 static .gif Cannot animate at all
• Needs to include “expand” text (we can also build in, if necessary), unless the ad will not be expandable

3. 1×1 jscript tag for tracking imps (optional). This tag is only called once, at the start of the preroll.
• Separate tracking tags, including Dynamic Logic, have to be embedded in this initial jscript tag.

4) 1×1 redirect / click-command tag for tracking and redirecting clicks (optional)

Sponsorship and Newsletter Units

Logo

Format: EPS, PSD, PNG or JPEG
• Please send a hi-quality resolution and we can scale to size
If 3rd party tracking is desired, please send along a 1×1 tracking pixel tag, as well as a clickredirect / click-command

Media Types and Restrictions

All rich media (non-.gif/.jpg ads) need to be tested for technical compatibility and are subject to all policies herein. For more detailed technical information on these units, or to inquire about other media types, please email ads@channelhuntsville.com.

Media Type Acceptance
Specifications for Accepted Execution Types
HTML YES
Flash YES**
GIF, JPEG YES
3rd Party - iFrame/Javascript Tags YES* Doubleclick, Atlas, MediaPlex
3rd Party - Standard Tags YES, Doubleclick, Atlas, MediaPlex

a / Tag Typ
Accepted Approved Vendors
EyeWonder, Eyeblaster, Pointroll, Video (within ad) YES
Motif Interstitial / Superstitial / Pop Ups NO
Out of Banner / Floating NO
Expandable YES Pointroll, Unicast, Eyeblaster, Motif

Execution Type ( See Specs Below)
Accepted Approved Vendors
* Per Execution specs below if applicable. Cannot be used in newsletters.
** For Flash ads hosted by DSP, clicks tracking cannot be guaranteed and Diversity Search Partners cannot provide technical assistance in coding. Also per Execution Type specs below. Cannot be used in newsletters.

Stop button must be included
Max playtime (if non-user initiated ) = 15 seconds
Max playtime (if user initiated with a click) = unlimited Mouse must be held in place for 1 second for ads to expand.
Ad must collapse when mouse is moved off expanded section.
Close button must be included on expanded section.
Audio must be user-initiated with a click. Mute button must be included.
Initial load of streaming ads needs to adhere to Diversity Search Partners size specs detailed on previous pagested types:

Ad Size Maximum expanded size:

300×250 300×450 or 500×250 pixels
160×600 370×600 pixels
728×90 728×360 pixels